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Franklin County Schools Appoints New Director of Communications

May 15, 2019 -- Franklin County Schools announced that Curtis Hayes has been selected to serve as the district’s Director of Communications.

The position oversees communications for the district, including website content and design, social media campaigns and posts, crisis communications operations and planning, as well as the development of feature stories and news to highlight the people and events of the district’s 16 schools.

Hayes has an extensive and diverse background, spanning more than 20 years in communications, education, public relations and journalism.

“We are excited to welcome Curtis to the Franklin County Schools community,” said Dr. Rhonda Schuhler, Superintendent of Franklin County Schools. “His breadth of experience and knowledge will be a valuable addition as we continue to tell the Franklin County Schools story of achievement and excellence.”

Hayes started his communications career as a journalist in North Carolina’s Western and Sandhills regions, covering education, environment, government, politics and sports. He later worked as a Public Information Officer for the North Carolina Department of Agriculture & Consumer Services. He also spent 17 years as public relations director with the North Carolina Farm Bureau Federation in Raleigh, where he published the organization’s award-winning magazine and newsletter.

In the world of education, Hayes was an adjunct communications instructor at Wake Technical Community College from 2001-2008. Most recently, he served as Director of Communications at Louisburg College.

Hayes earned a Master of Science in Communications and News-Editorial Journalism from the University of Tennessee at Knoxville, a Bachelor of Arts in Radio, TV and Motion Pictures from the University of North Carolina at Chapel-Hill, and an Associate of Arts in Business Administration from Davidson County Community College in Lexington.

“I look forward to helping tell the story of quality achievements in Franklin County Schools,” Hayes said. “There are many good things happening, such as an increase in graduation rates. I’m proud to join the team responsible for educating future leaders.”